Old Spice and the conventions of the aftershave advert

Hello Ladies

Have a look at the video below. How has mis en scene been used to mimic the conventions of a typical aftershave advert?

The Media on Twitter

Below is a list of Twitter accounts that it might be useful for you to follow on Twitter. These accounts are run by people in the Media and will help keep you up to date with Media developments.

1) Empire: the Twitter account for the iconic film magazine is full of film news and weird facts. It will be a big help when you're studying film.

2) Media Guardian: the Media section of The Guardian newspaper covers developments in the wider Media and will provide you with up to date analysis on Media issues.

3) Tabloid Watch: this account is an extension of a great blog that fact checks tabloid newspaper stories.

Watch this space for more recommendations.

Hello AS

Please remeber to send your URL address to me on Twitter. If you have any issues with the independent reading then please get back to me before Friday.

Below is the schedule for the film fiction investigation.

Date	Research Area	Task
10/9/12	The Language of Film	Find ten terms that refer to camera angles or lighting techniques in film making and a pictorial example. Create a glossary on your blog of term in film making. Watch on film of your choice and review.
17/9/12	Film Genre	Choose one of the following genres to research: Horror, Indie, Sci-fi, Rom-Com, War, Historical, Drama, Western, Fantasy, Comedy, Thriller, Crime. Find out as much as you can about the conventions of these films. How have they changed over the past few years? What are the conventions that the audience can always expect to see? Watch and review one film from this genre.
24/9/12	Sub- Genre	Choose a sub-genre of the genre you chose last week and investigate the conventions. How is the sub-genre different to the genre as a whole? What are the best examples of this sub-genre? Choose one film from this sub-genre to watch and review.
1/10/12	Film Making Techniques	Look at another film from your sub-genre list in detail and find out as much as you can about the way it was made: when, where, specific techniques used by the director i.e.- special effect and camera angles. How do directorial decisions change the final film? Watch this film and review.
8/10/12	Intertextuality in Genre	Look again at the same film from last week. Investigate the influences on this film by previous film. A good place to start with this is always the trivia section of IMDb. Which films influenced your film the most? How does understanding this reference change your understanding of the film? Why do you think film makers use intertextuality? Watch one of the films you discovered influenced your original film and review.
15/10/12	Audience in Film	By now you should understand what audiences are at a basic level. Research the core audience for your chosen sub-genre. What kind of people make up the core audience? Why do they consume these texts? How do you think these texts appeal to their core audience?
Half Term	Advertising in Film	Over half term you need to collect a selection of print and e-media advertising for your film product (at least two of each) and produce an analysis of the semiotic elements- how they abide by genre conventions and appeal to the target audience.