The base of your case study

By now you have made your decisions on genre and film- meaning that you are ready to put together the basic information for your case study. One you have done this then you can go on to analysing the secondary products associated with that platform.

The following information must be in your blog by the time we print it out for your portfolio next week:

- a breakdown of the conventions of your chosen genre.
- a breakdown of your three films and why your picked them.
- a summary of the marketing elements of each film (release date, budget, gross, director, institutions, summary of marketing strategies)

Once you have this information you can start looking at the print products associated with your core products (films). You need to analyse each one separately for how it tries to attract the audience.

Theories for Film Fiction

To complete the film fiction case study properly you are going to have to apply a range of theories, some of which we have already covered and some that will be introduced later in the course. For now you will need to revise the application of the following theories:

Narrative Theory: Propp and Todorov
Audience Theory: Reception Theory and Uses and Gratification Theory
Intertextuality
Synergy


If you haven't already written up your notes on to your blog then you will need to do this as part of your preparation for the case study.

Film Fiction Project: Part 2

By now you should have decided on which three core products you will be using for your film fiction case study. Remember that these products must be from the same genre (but not necessarily the same sub-genre) and must have either different marketing methods or target audiences.

Over the next month you will need to analyse various elements of each product- mis en scene, narrative structure and intended target audience. You'll then need to do the same for a range of secondary products associated with the core product- trailers, poster, interviews, magazine articles, website, viral marketing etc. You do not have to cover all of the associated secondary texts. However, you must cover at least two secondary products from each platforms.

You'll then need to record all of your ideas and conclusions about each product on your blog for revision before the mock and real examinations.

So far you should have recorded your research into genre, this will help you to analyse your core products, and your ideas about which films your might choose as core products.

Now you need to start analysing these core products and recording your conclusions. I'll be posting an example analysis of a core product next week for you to use as a comparison.