Thursday, 13 December 2012

The base of your case study

By now you have made your decisions on genre and film- meaning that you are ready to put together the basic information for your case study. One you have done this then you can go on to analysing the secondary products associated with that platform.

The following information must be in your blog by the time we print it out for your portfolio next week:

- a breakdown of the conventions of your chosen genre.
- a breakdown of your three films and why your picked them.
- a summary of the marketing elements of each film (release date, budget, gross, director, institutions, summary of marketing strategies)

Once you have this information you can start looking at the print products associated with your core products (films). You need to analyse each one separately for how it tries to attract the audience.

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