In today's lesson we will be giving away the prizes for the Oscar 2013 Sweepstake. Congratulations to those of you who were knowledgable (or lucky) enough to predict the runner and riders at this year's Academy Awards.
Before we start I'd like you to have a look at the following gallery of images from both The Guardian and Daily Mail websites. Look at the images and the comments below and then answer the following question:
Why do audiences watch The Oscars? Which part of the ceremoney do you think interests audiences the most?
http://www.guardian.co.uk/film/2013/feb/24/oscars-2013-red-carpet-fashion?INTCMP=SRCH
http://www.dailymail.co.uk/home/search.html?sel=site&searchPhrase=oscars+2013
Once you've finished you need to discuss this with your partner:
What is the purpose of awards ceremonies?
Tuesday, 26 February 2013
Wednesday, 13 February 2013
Case Study Check: What you need
You should now have progress with your case study to the point where you understand the following aspects of your core product:
The next step is to consider the way in which the secondary products associated with the core product (poster, trailer, T.V spots, websites and social media) are being used to attract a mass Media audience and how audience have responded to these text (UGC).
To do this you are going to have to analyse the synergy between the core product and the secondary products. Also, any use of intertextuality; the application of uses and gratifications to show how each product is design to attract a different audience group.
You also need to consider the Media Trend that this product might be part of and how this attracts an associated audience. For example: 'Pacific Rim' is part of several trends in film making- dystopian narratives, use 3D technology, summer block busters (tent poles), return of the creature feature movies (think Troll Hunter) etc. All of these elements will attract slightly different audience to make the mass media audience the production company needs to make back the enormous amount of money they spent making the film.
All of this information needs to be recorded in seperate blog post. So you need one for each secondary product. Failure to complete this work will result in detention and an e-mail to your head of year. If you need help then come to see me a.s.a.p.
- Target Audience- full profile by ABC, U&G and interest groups.
- Production Values- mis-en-scene analysis
- Success- box office takings and critical reception (look at reviews from newspapers and Rotten Tomatoes)
The next step is to consider the way in which the secondary products associated with the core product (poster, trailer, T.V spots, websites and social media) are being used to attract a mass Media audience and how audience have responded to these text (UGC).
To do this you are going to have to analyse the synergy between the core product and the secondary products. Also, any use of intertextuality; the application of uses and gratifications to show how each product is design to attract a different audience group.
You also need to consider the Media Trend that this product might be part of and how this attracts an associated audience. For example: 'Pacific Rim' is part of several trends in film making- dystopian narratives, use 3D technology, summer block busters (tent poles), return of the creature feature movies (think Troll Hunter) etc. All of these elements will attract slightly different audience to make the mass media audience the production company needs to make back the enormous amount of money they spent making the film.
All of this information needs to be recorded in seperate blog post. So you need one for each secondary product. Failure to complete this work will result in detention and an e-mail to your head of year. If you need help then come to see me a.s.a.p.
Tuesday, 5 February 2013
MediaTheories
Below is the link to the Slide Share used in class today and a copy of Maslow's Hierarchy of Needs, just in case you lose the paper copy given out in the lesson.
Remember that you will need to apply these theories to the analysis of the products in your case study.
http://www.slideshare.net/geoffjmoss/media-theories-3016026
These are the audience and effects theories. We will be going over narrative theories next week and Media debates the week after.
Remember that you will need to apply these theories to the analysis of the products in your case study.
http://www.slideshare.net/geoffjmoss/media-theories-3016026
Reasons to keep up with your Media diary...
By now you should have a Media diary of such breadth and scope that it would help you answer any question on the exam paper. However, the reality is that most of you have a Media page full of the bits and pieces you could be bothered to post and a few bits about your case study.
If you think this is going to help you get a good grade on the exam then you are dreaming. The following is a list of instructions on how to make your blog a useful tool, instead of a collection of useless notes:
1) Make sure that you are updating it alt least twice a week. You need to be recording your weekly analysis of recent adverts and any analysis of products for your case study.
2) Make sure the post are written out in full sentences, not bullet points.
3) Record all of you information for your case study on your blog- a separate blog post for information on each product.
You could also use the blog to record your thoughts and feelings about your Media work, even information for your coursework.
Failure to complete this work properly will result in detentions/ report/ etc.
If you think this is going to help you get a good grade on the exam then you are dreaming. The following is a list of instructions on how to make your blog a useful tool, instead of a collection of useless notes:
1) Make sure that you are updating it alt least twice a week. You need to be recording your weekly analysis of recent adverts and any analysis of products for your case study.
2) Make sure the post are written out in full sentences, not bullet points.
3) Record all of you information for your case study on your blog- a separate blog post for information on each product.
You could also use the blog to record your thoughts and feelings about your Media work, even information for your coursework.
Failure to complete this work properly will result in detentions/ report/ etc.
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