Case Study Check: What you need

You should now have progress with your case study to the point where you understand the following aspects of your core product:

1. Target Audience- full profile by ABC, U&G and interest groups.
2. Production Values- mis-en-scene analysis
3. Success- box office takings and critical reception (look at reviews from newspapers and Rotten Tomatoes)

If this isn't done then you need to catch up. Now.

The next step is to consider the way in which the secondary products associated with the core product (poster, trailer, T.V spots, websites and social media) are being used to attract a mass Media audience and how audience have responded to these text (UGC).

To do this you are going to have to analyse the synergy between the core product and the secondary products. Also, any use of intertextuality; the application of uses and gratifications to show how each product is design to attract a different audience group.

You also need to consider the Media Trend that this product might be part of and how this attracts an associated audience. For example: 'Pacific Rim' is part of several trends in film making- dystopian narratives, use 3D technology, summer block busters (tent poles), return of the creature feature movies (think Troll Hunter) etc. All of these elements will attract slightly different audience to make the mass media audience the production company needs to make back the enormous amount of money they spent making the film.

All of this information needs to be recorded in seperate blog post. So you need one for each secondary product. Failure to complete this work will result in detention and an e-mail to your head of year. If you need help then come to see me a.s.a.p.