This is lesson is merely an introduction to these areas. You will need to go away and consider how these technologies have been used to attract audiences in your case studies (if they have) and whether or not they have been used successfully to influence an audience.
It is also worth considering why a film might choose not to use new tech in production or promotion.
Blu Ray- watch the video. What is it about Blu Ray that attracts some audiences? What kind of audience do you think would choose to consume Media in this way? Why might release on Blu Ray be beneficial to a producer?
Enriched 3D Filming
Watch the video. This is a Making of documentary for the film Avatar. It was released before the film. What do you think 3D adds to the experience of watching a film? How might this appeal to audiences? What kind of audience do you think would be attracted to consume this product by the experience of watching in 3D? Why do you think the production company chose the release this video before they released the film? (think of U&G)
Viral Marketing
The following link is a run down of fifteen of the most successful viral marketing campaigns of all time (the short time in which they have existed). Read about some of the campaigns and then research one for yourself through the art of the Google search (The Dark Knight and Prometheus are particularly good). Then answer these questions:
What is viral marketing? What is the effect of viral marketing on audience groups? Which audience groups are attracted by viral marketing? Why do you think these films chose the use viral marketing?
http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns/
Now apply this to your own case study.
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