Review After Mock

The results of your last mock very variable and this needs to be addressed. Below is a list of individualised tasks for you to work on during the lesson and for homework. The tasks are designed to help you improve on some of the major errors made in your mock exam. This is also the order in which I wish to see you for mentoring during the lesson.

Today's lesson will proceed in silence.

Bhavisha- answer the section B question again. Except this time actually answer the question- don't just give a summary of your case study. The first thing you need to do is find out why producers use different platforms to contact audiences. You must make reference to at least two examples from each platform.

You must then re-do Section A at home

Hira-  you must re-try section A. You need to re-watch the advert and make detailed notes in the following style:

Mise-en-scene (soft lighting)
Connotation ( romantic and idealistic version of the British landscape)
Effect of audience (portrayals England in very traditional ways, lulls them into thinking the advert is a conventional portrayal of England)
Possible reading of representation (shows a stereotype of England and then subverts it)

Here is an article on semiotic analysis http://users.aber.ac.uk/dgc/Documents/S4B/sem06.html

Monjoht- answer the section B question again. Except this time actually answer the question- don't just give a summary of your case study. The first thing you need to do is find out why producers use different platforms to contact audiences. You answer needs to be more detailed i.e- what is the product? how does it contact an audience? which audiences does it contact? what would their reaction be? evaluate its success? why was it used?

Zahra-answer the section B question again. Except this time actually answer the question- don't just give a summary of your case study. The first thing you need to do is find out why producers use different platforms to contact audiences. You answer needs to be more detailed i.e- what is the product? how does it contact an audience? which audiences does it contact? what would their reaction be? evaluate its success? why was it used?

You main issue was detail (or lack of)

Dhaneisa- you need to practise your analysis of advertising. Choose a recent advert to write up in detail, focusing in the representation of the institution.


Mise-en-scene (soft lighting)
Connotation ( romantic and idealistic version of the British landscape)
Effect of audience (portrayals England in very traditional ways, lulls them into thinking the advert is a conventional portrayal of England)
Possible reading of representation (shows a stereotype of England and then subverts it)

Here is an article on semiotic analysis http://users.aber.ac.uk/dgc/Documents/S4B/sem06.html

Anisa- your section B was very good. However, you explanations need to be more developed. You real weakness is section A. You need to try the same activities as Dhaniesa to help you refine and develop your semiotic analysis skills.